Planes may be grounded but our spirit, never! Together, we will rise again.


launched a new marketing campaign video to draw investors to Singapore.

Titled ‘Dear World’, it is an open letter to the world, an invitation to rise together again, to be the greatest generation yet in this crisis.

Our world is not quite the same today. Planes can be grounded but our spirit, never! This is the uplifting, inspiring message in the video.

“Our skies are quieter and our streets too. But it’s also in this quiet that you can hear the belief. And in the emptiness, see the resolve and resilience of our people. And just like once upon a time, we now look not at what we see but at who we are and not at what if, but what’s next. A people who stare impossible in the face and say no, we won’t be beaten.”

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Ready for business

The Straits Times reported Mr Chng Kai Fong, managing director of the as saying: “Through this campaign, we hope to remind the world that is ready for business, even while the rages. But more importantly, we remind ourselves that we will ride through this storm, and fly again.”

The video is available on EDB’s social platforms, Facebook and Youtube and with subtitles in German and Japanese.

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is a small and open economy. Our survival and prosperity depends on us being connected to the world. Moving towards Phase 3, the Singapore Government has taken steps to ease travel and unilaterally open our borders to selected countries in a safe manner.

Yesterday (29 Oct), the Transport Ministry announced that would open its borders to mainland China, and the state of Victoria, Australia. The latest additions join the list of places announced earlier, namely, rest of Australia, Brunei, New Zealand and Vietnam.

Transport Minister Ong Ye Kung explained that these are countries with low COVID-19 incidence rates and strong surveillance programmes, with risk profiles similar to Singapore.

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On Key

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