MICE events of up to 250 attendees to begin in Oct with plans to scale up to the thousands in a safe manner


Singapore is ready to gradually reopen our MICE sector.

Starting from October 1, event organisers will be allowed to apply to STB to pilot MICE events of up to 250 attendees (in five zones of 50 attendees each), as long as they can demonstrate their ability to comply with the safety requirements, Trade and Industry Minister Chan Chun Sing said.

The first pilot event will be the Singapore International Energy Week (SIEW) Conference in October.

The trialling of events is intended to open doors to events on a larger scale.

“We are working with overseas partners, including overseas event organisers such as Messe Berlin to see how we can learn from the experience of other countries, scaling this up from the hundreds to the thousands in a safe and sustainable manner,” Mr Chan was quoted by the Straits Times as saying.

The Meetings, Incentives, Conferences and Exhibitions (MICE) sector is important to Singapore not just because it provides a diverse range of jobs but also because it contributes meaningfully to Singapore’s economy.

“Our vibrant MICE sector has allowed us to reinforce our position as a global business hub and a key node in Asia,” Mr Chan said in a Facebook post.

The MICE sector has been painfully disrupted by COVID-19.

“The gradual resumption of business events will help maintain Singapore’s position as a leading Mice hub and retain critical capabilities while safeguarding jobs and livelihoods in the industry and other related sectors,” STB said.

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In his Facebook post, Mr Chan said:

“During my visit to the Marina Bay Sands Convention Centre with Minister Josephine Teo this morning, I spoke about the seamless end-to-end system we will work towards to ensure that MICE visitors to Singapore enjoy a safe and pleasant journey even amidst the new requirements and restrictions brought about by COVID-19. This smooth and seamless journey starts from even before visitors come to Singapore, through their stay with us and even after they leave Singapore.”

A safe and pleasant experience

Purpose-built meeting pods are incorporated within the exhibition space to cater to longer engagements between exhibitor and visitors.

MICE Singapore

The exhibition booth has been re-designed to incorporate the use of plexiglass shield as an additional safe management measure to prevent droplet transmission between exhibitor and visitors.
MICE Singapore
A survey commissioned by the STB in 2019 showed that the MICE industry supported more than 34,000 jobs with an economic value-add of $3.8 billion, or nearly 1 per cent of Singapore’s gross domestic product.
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On Key

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